Lead Generation is one of the most important aspects of business. If you are not doing it right, then chances are that your business is not growing at a rate that you expect it to grow.
There are certain misconceptions about lead generation spread viciously in the market. In order to make the most of your strategies to get more leads, you need to get rid of these misconceptions and start working on effective strategies.
Here is a look at those misconceptions and truth related to them –
Spending on brand recognition
The first thing that many people will tell you do with your lead generation strategy is to start spending on creating a brand recognition. And, that could cost you a fortune. Brand recognition is important, but in today’s world spending too much money on creating just visibility in the market is not worth it. After all, you can make use of social media channels and get the brand recognition without investing too much money into it.
Running after new leads
Yes it is important to get new business leads, but did your ever thought how much more you can extract from the already existing clients? Returning business can be your organization’s biggest asset. [Read more…]